A NEW CLIENT NEEDS A NEW DIRECTION
In Spring 2018, global environmentally friendly solutions provider, ProSep approached think with the aim to increase its European presence within the oil and gas industry, whilst raising its profile within the downstream market.
Working with ProSep since August 2018, we created a 12-month planner, identifying when news should be issued, relevant technical focuses within publications aligned to the client’s strategy, industry awards for entry, industry events to attend (and how to maximise presence) and have created an aligned social media plan.
Output includes creation of bespoke media target lists; global coverage of contract completion press release; video interview during ONS; business profile secured in widely read industry publication; social media campaign surrounding attendance at industry event; setting up interviews with media attending ADIPEC.
In January 2019, ProSep appointed think to look after its global PR requirements, with a specific focus upon the USA and UAE. Since then, think has continued to create and deliver a 12-month planner identifying targeted activity; including drafting and issuing of contract completion/appointment press releases and technical features, the creation and issue of a monthly client newsletter, the creation and delivery of regional focussed campaigns to raise brand awareness and sales opportunities. We have most recently facilitated and overseen the delivery of a successful webinar series.
As ProSep continues to evolve as a business think has also assisted in shifting the ProSep message to sharing how the business can assist their clients in reaching their ESG ambitions.