24 July 2018
Why we love CSR
We recently completed our year of support to Sue Ryder’s Dee View Appeal – a campaign we chose as our corporate social responsibility project, helping them with their aim to raise £2.2million for specialist neurological care in the community.
With the whole team feeling warm and fuzzy following a letter of thanks from the lovely team at Sue Ryder, I thought it was timely to discuss CSR and why it is a valued part of a business strategy.
Corporate Social Responsibility (CSR) isn’t just about fundraising or donating to charity – there are tangible business benefits for companies who embrace a CSR strategy. Even the smallest of companies can do it and at thinkHQ we have committed to our CSR for many years by offering our expertise to different organisations that need PR and marketing support.
In a competitive marketplace, a positive CSR effort can differentiate your brand and business from your competitors. It also allows you to engage with your target audience in a different way – perhaps using a message that strikes a chord with your customer through community or charity initiatives. Likewise, employees want to work in businesses that care and we always encourage our clients to make their CSR initiatives a team effort; perhaps raising funds for a project close to an employee’s heart or a local charity that has helped a staff member or their family.
Obviously, our aim is to protect and nurture our clients’ image and reputation - and we know that CSR is important in this process. It makes sense to be involved in supporting the community your business works in and you can be as creative as you want when looking at developing your CSR strategy. It might include the environment, sustainability or philanthropy but there is no doubt that ‘giving something back’, no matter how small, can have a positive impact on your business.