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20 January 2015

Building Blocks

Last year we celebrated our tenth anniversary. A lot has changed during this time; we have increased our team to 18 of the keenest minds in the industry, have built our client base to include an innovative mix of high performing companies across the globe, and last summer moved to a fabulous new 3-storey office in the heart of Aberdeen to house our growth and success. Throughout this evolution, we have stayed true to our promise – to provide cost effective PR support to SMEs and start-up firms.

We are proud to welcome Akrugo, part of the Collvey group, to our roster of clients. The Dubai-based start-up company is in the process of forming strategic alliances to build its brand and develop its offering. Due to our expertise in the oil and gas market, Akrugo has selected ThinkPR as a strategic alliance to increase its profile through a targeted marketing and PR campaign.

Working closely with ThinkPR and Aberdeen-based software development company Insiso, Akrugo is developing a bespoke solution that ensures staff are ‘flight ready’ and can be mobilised to the right place at the right time.

As many of these environments can be remote or volatile, understanding the challenges of safe, efficient mobilisation is central to Akrugo’s approach. ‘Real-time’ critical data is stored securely in one central resource to be readily available for home, office and site-based personnel.

To build the Akrugo brand, we have devised a 12-month PR plan. A combination of technical features, news releases and industry events that will allow Akrugo to build further strategic alliances within the industry and ensure its offering is launched across numerous global platforms.

Jane Harvey, managing partner, said: “We have worked in some of the world’s most challenging environments and so we understand that a bespoke solution is required to meet our customers’ needs. We look forward to working with ThinkPR to launch our multi-project mobilisation management system globally and developing the Akrugo brand to become an essential and beneficial solution within the oil and gas industry.”

Akrugo is just one of many clients that ThinkPR liaises with on an international level. We deliver PR services as far afield as the US, Asia Pacific and the Middle East to allow our clients to achieve their strategic business aims worldwide. As Akrugo builds its own global growth story, we look forward to supporting every step of the way.