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10 June 2014

Adding real value to your business through PR

We are often asked how PR can have a direct impact on business success and over the years we have seen the value our services add. Private equity firms, banks and individuals have all been attracted to invest following successful PR campaigns and in some cases acquisitions have taken place.  PR has been a vital part of the strategy for many businesses.

Over the years, a number of our clients have been fast-growth businesses within the energy sector, so the PR objectives had to work alongside the overall business plan. This might be to raise the profile through media relations for attracting investment, or it might be that there is an exit strategy that the PR must support. 

To maximise the sale or investment potential of any business, no matter what size, a PR program should be part of the overall marketing plan. 

To maximise the sale or investment potential of any business, no matter what size, a PR program should be part of the overall marketing plan. We know that having a positive profile can give businesses a competitive edge and by raising the profile of products or services in target media, it can make key investors take notice and make it more attractive to buyers.

Effective PR can be announcing contract wins, announcing key appointments, generating interest in products, securing technical articles to highlight innovations and showcase the expansion and growth of a firm through financial results and global growth. 

We have seen first-hand the benefits a successful PR campaign can have. We are proud to have worked with incredibly forward thinking business leaders and board members that recognise the value that our expertise brings to the future success of their firm.

Take a look at our Red Spider case study as an example of what a consistent and long-term PR strategy can achieve.