The think team was excited to launch and promote Aberdeen City’s very first outdoor beer and gin festival, Sessions, in 2017.
The first year of any event can be challenging, since there’s no track record and it’s an unknown quantity. That’s why we were determined to help Sessions create a buzz in its first year.
Prior to the official launch, thinkCreative developed a fun, eye-catching brand and website to capture the attention of potential festivalgoers.
Following the launch of the festival to local press, our main focus was on using social media to get people talking. We identified key hooks to grab people’s attention – the array of gins on offer, the tasty food vendors, the local element of the craft beers and the headline music acts. Through our own social media efforts, teamed with those of the suppliers and bands, Sessions received some fantastic profile in the months leading up to the event.
As well as PR and social media, we also co-ordinated advertising on Aberdeen’s local radio stations, managed email campaigns, dealt with enquiries via social media and the website and developed an emergency response strategy.
2000 people attended Sessions over the course of two days
More than 20 food and drink suppliers and ten bands signed up
2100 followers across Facebook, Instagram and Twitter
And the responses say it all:
“It was fabulous and couldn’t fault the set up, please make it an annual leave”
“Really enjoyed the day yesterday, great atmosphere, nice crowd and well run. Look forward to next year.”
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