PDi - Brochure design
Following the creative development of the Project Development International (PDi) company presentation, email signature and social media branding, thinkCreative was tasked with designing a high-quality, stand-out booklet that offered more than just your typical promotional material.
PDi wanted a fold-out to be developed that involved the viewer interacting with the brochure, so that the further they delved into the marketing material, the more they understood the story and capabilities of the company. It also required space for a pen drive so that further information e.g. videos, images, presentations, could potentially be added to the offering.
Through various face-to-face development meetings with PDi, the team created a concept incorporating PDi’s bold new presentation visuals, colour and branding to ensure company consistency.
The team researched a number of potential fold-out options to ensure an innovative and interesting output was produced, within budget.
Throughout the process, thinkCreative worked closely with PDi, offering advice, incorporating all key messages and ensuring an eye-catching visual output was produced.
The outcome was a high-quality, bold, interactive brochure that showed consistency with all PDi marketing material.
The brochure was designed and developed so it folded out to create, not only a functional place to hold the pen drive, but it also opened out to reveal key facts and capabilities of the company.
Bright and luxury heavy-weight card and lamination was used to give the item a high quality and durable result.
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