Offshore Europe - Social Media Management
Offshore Europe is a highlight of the oil and gas industry calendar, and in 2015 the biennial event attracted more than 55,000 people from 104 countries.
In 2015, the talented team of social media experts at think were appointed by Reed Exhibitions, organisers of Offshore Europe, to handle the pre-show build up and live updates during the event across the OE Twitter, LinkedIn, Facebook and Google+ pages.
Planning and preparation was key. We held a number of internal brainstorming sessions, pulling together all the best bits from our team’s creative minds. We worked closely with Offshore Europe’s marketing team to devise a plan of updates and mini-campaigns, designed to build interest, engage with exhibitors and visitors and encourage those attending to share their own updates. These updates were executed over a four week period in the lead up to the big event.
As part of the important planning phase, we also prepared crisis response statements for a variety of scenarios, specifically for social media usage. The organisers wanted to ensure that important messages could be relayed quickly and efficiently to Offshore Europe visitors and exhibitors, a community which is extremely active on social media.
Our team were also on-the-ground during the four day show, making sure we snapped all of the action and got the inside track from those on the floor of the exhibition itself.
The campaign was a resounding success. Not only were proactive updates pushed out, but we also dealt quickly and effectively with any incoming questions and issues raised via the social media pages. There were more than 6000 interactions by 4500 unique users on social media during the week of the show alone.
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