Lokring Technology - Exhibition stand design
thinkCreative was tasked with designing a bold backdrop and memorable handout for Offshore Europe 2015 that quirkily and effectively showcased the company’s branding and the products and services it offers.
As a solution we took Lokring Technology’s large technical spec drawings of pipelines, positioning them to scale and as they would be used in situ. The design was reinforced and complemented with a physical build of a pipe structure placed in front of the backdrop.
A newspaper was developed as a free handout to current and potential customers and clients, encouraging them to engage with the content and have a bit of fun with the ‘spot the difference’ section and the tongue-in-cheek headlines. This was designed to deliberately contrast with the high-gloss brochures that its competitors were issuing at the time.
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