Kongsberg Maritime Ltd - Raising the local profile
As an established multinational company, Kongsberg Maritime has long featured within national and international newspapers, trade press and journals.
In order to heighten its profile and offerings on a local level, think was appointed by Kongsberg Maritime Ltd’s Aberdeen-based communications team for the sound delivery of a focused, regionalised strategy.
think worked to ensure a steady stream of news releases were drafted and features secured, all in alignment with key company messages, but also showcasing Kongsberg Maritime Ltd’s capabilities on an indigenous level – its courses and rental pool.
CSR was also deemed an important part of the local strategy, as well as news releases regarding company appointments for significant roles of trusted names within the local business community.
Working with Kongsberg Maritime Ltd’s Poole-based PR representatives, think developed a clear communication strategy which was immediately actioned.
Through effective media liaison, significant coverage was secured regarding the announcement of Kongsberg Maritime’s new general manager, and the recruitment of a new business manager resulted in coverage within Subsea UK’s newsletter, Offshore Engineer, The Press and Journal, Platform, Ocean News, Maritime Technology and Energy Voice, to name a few.
Articles focusing on the company’s training options appeared in Platform and Subsea and Offshore Services, and an article highlighting the team’s CSR efforts featured within the Press and Journal’s ‘People’ page – all of which met the objective of raising the local profile.
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