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Case Studies

Hydro Group - Supporting Strategic Growth in Diverse Markets

Hydro Group Plc appointed ThinkPR to handle external communications in 2007 and, in particular, to help raise the international profile of the Group in all subsea markets including oil and gas, defence, oceanographic, renewable energies, diving and ROV/AUV.

Hydro Group Plc is at the forefront of the development and innovation of subsea product technologies, with involvement from prototype concept through to design, manufacture and project management.

The company manufactures the complete cable connection package including factory acceptance testing, at its state-of-the-art facilities in Aberdeen, Scotland; umbilical cables, electrical and optical connection systems / assemblies for data, power and signal transmission. The company's customer base includes all blue chip and major operators and contractors in both domestic and international subsea markets.

thinkAction...

2010 saw the firm invest millions in a state-of-the-art research, design, engineering and manufacturing facility at Aberdeen Science and Energy Park. Staff numbers have grown by more than 50% since 2010 and further investment in new machinery and equipment followed. This allowed for increased capabilities to fully support the increasing demands from customers in energy, defence and offshore renewables markets.

Global expansion is a key priority for Hydro Group. The group set its sights on further international growth with the opening of its new Singapore office in 2013, with Singapore currently representing Hydro Group’s second largest export market. The Group had representation in Singapore for some time, but with an increasing number of its key clients throughout South East Asia, significant growth in demand for local support from customers and the expansion of exploration activities in the region, it was vital to instil international growth plans and open the firm’s first office in the area.

thinkResults...

Through a strong understanding of target markets, excellent news and technical feature writing skills and relationships with an international network of editors within key industry media, ThinkPR has secured extensive coverage for Hydro Group in both print and online media.

ThinkPR continues to achieve outstanding results for Hydro Group, with global coverage in a range of important trade magazines and websites including Rigzone, World Oil, Subsea World News, Oil & Gas Asia, SeaTrade Asia Week, Oil & Gas Australia, Naval Today and Defense News.

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