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Case Studies

Hydrasun - Corporate Social Responsibility

Hydrasun is a leading provider of a wide range of fluid transfer, power and control solutions to the energy industry. Since it was established in 1976, Hydrasun has continuously developed its capabilities to offer clients a range of topside and subsea products, services and integrated solutions.

ThinkPR has worked with Hydrasun since 2011 and has helped it build up a reputation for its charity work and corporate social responsibility (CSR).

thinkAction…

Hydrasun has a long history of community involvement and charity action. ThinkPR has assisted the company in gaining publicity for its good deeds to raise the company’s profile within Aberdeen and the surrounding areas.

The company’s official CSR strategy is called “Hydrasun in the Community.” Through partnerships with Blue Horizon Charity, Charleston Primary School and Portlethen Academy, Hydrasun has had no shortage of CSR news to share. The company also has a partnership with Aberdeen Sports Village, sponsoring kids@asv, an initiative to get children from an early age involved in physical activity so they understand the long-term health benefits of participating in sport and healthy eating.

The ThinkPR team has assisted with media relations, press releases and award entries to promote Hydrasun’s work within the community.

thinkResults…

ThinkPR’s promotion of Hydrasun’s commitment to social responsibility has resulted in an enhancement of the company’s reputation boosted by media coverage.

In addition to media coverage, ThinkPR has aided Hydrasun in recognition for its CSR through regional awards. In 2012, the company won three Northern Star Business Awards including the Outstanding Contribution to Society award.

The company’s reputation has helped it in recruitment of local residents as well as garnered positive feedback from customers suggesting high levels of good will and respect for the community.

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