Escape & Cegal - Managing the acquisition process
Escape Business Technologies is one of think’s longest standing clients.
As an award-winning IT firm crowned ‘fastest growing IT firm’ a number of times by Deloitte, PR has played a key role in the growth and evolution of Escape.
In 2015, Norwegian firm Cegal acquired Escape to expand its service offering to the UK. think worked with Escape and Cegal to manage the internal and external communications during the acquisition. We also managed the PR around Cegal’s Norwegian investor, Norvestor, to ensure consistency of message and maximum coverage was gained.
Thanks to a number of our clients being affiliated with the investor, we had already built up a strong relationship with Norvestor, and had been appointed to organise an event for the company during SPE Offshore Europe. We utilised this opportunity to announce the Escape/Cegal acquisition agreement, successfully securing a large amount of coverage during what was a very busy time for announcements.
- Coordinating approvals from three parties during the acquisition and a tight timescale
- Announcing the acquisition during Offshore Europe – securing key coverage in target media both local, national and globally.
- Successfully drafting and coordinating follow-up client and internal communication
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