EFC Group - product launch
ThinkPR has been working with EFC Group for more than seven years, supporting the business with international expansion, office launches, profiling the team’s expertise and product launches.
In 2012, EFC designed a rigless intervention system (RIS) for Baker Hughes, providing an alternative method for carrying out pipe installation and retrieval operations that would typically require a costly offshore rig.
The Mastiff RIS was initially launched in Houston at OTC 2012, then followed up with a phase two PR campaign which saw extensive coverage highlighting the technical capabilities of the Mastiff RIS.
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