2015 saw think appointed by Cyberhawk, the world leader in Unmanned Aerial Vehicle (UAV) inspection and survey, to develop a company-wide marketing strategy and provide internal marketing support.
Cyberhawk was already well established in oil and gas, however wanted to raise its profile in further sectors including renewables, utilities and rail, as well as internationally.
Straight away we knew that the PR and marketing potential for Cyberhawk was huge, and that the best way to quickly establish a working relationship and understanding of the company was through in-house support.
Working closely with senior management and the sales team, our first project was to develop a sector-led marketing strategy covering oil and gas, renewables, utilities and rail. This included defining target media, exhibitions and events to attend, marketing collateral required, digital strategies and more.
From there, think has been responsible for the successful execution of this strategy managing short through to long term marketing activities. We work with various people at all levels across the business to develop engaging communications and marketing activity, including news releases, technical features, case studies, website content and social media posts. We also continue to be involved in the company’s events and exhibitions strategy.
Our in-depth understanding of Cyberhawk and our relationships with the team and media have seen fantastic results. Highlights include (but certainly aren’t limited to!):
Launch of a new wind turbine blade inspection service – now the most visited page on the Cyberhawk website
National PR generated around £2million of funding received from Clydesdale and Yorkshire Banks’ Growth Finance Team
North America now accounts for the second highest number of visitors to the website – a target region for the company
A high level of engagement across all social media channels
Numerous in-depth technical articles secured across target media, by geography and sector
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