3sun Group – Internal newsletter design
With your staff acting as your biggest brand ambassadors, effective internal communications are vital to business success.
think and thinkCreative were tasked with creating a newsletter relevant to 3sun Group’s 300+ staff across bases in Norwich, Aberdeen and Denmark. A fresh magazine style approach was required to showcase internal news that demonstrated the skills and energy of staff across the Group, whilst reflecting the company’s core values and uniting staff regardless of role and location.
A lively and informative staff newsletter with the right balance of operational and people-focused articles was designed and developed. Its strong look and feel represented the Group’s corporate colours of blue and orange, and a clear personality for each core value was developed with ‘stamps’ that clearly linked the content to the value relevance.
It was made available online and in print version, to ensure accessibility on site and in the office.
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